So you have decided to turn that idea for a new business into reality: congratulations. Now the real work begins though, and one of the first things that you need is a list of catchy business names that capture attention as well as describe the basics of the product or service that your new business will provide.
Take a couple of sharp friends out for coffee and brainstorm ideas to come up with a long list of possible candidates. Definitely make use of random name generators to come up with funny or unusual combinations of words and new ideas. Remember not to limit yourself to words with literal meaning only; Google, Yahoo and Exxon are examples of business names that are extremely successful, established brands without needing to be specific names for objects or products.
Bringing together a good short list of names that you are serious about, and run them through a domain registrar’s search field, to make sure that they are available as domain names. Naturally dot-com domains are most preferable for businesses, but if a name that you have in mind is unavailable, you could add the name of your town after it in the URL.
As people search for what it is you have to offer or even your business name itself, they are likely to also type the name of their location into the search field, which will make them more likely to find you if your town is right there in your domain name.
Putting time and money into a new business enterprise is the point where the stakes become much higher than in simulated business games that you might play online. You owe to yourself to carefully choose a name for your business that is descriptive but also worthy of being at the very front line of all your marketing efforts. Once you have chosen it, it will be very difficult to ever change, but on the other hand once you have it, you can regard your idea as a real business.
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